The Strategist leader role is a director level on our professional services team that plays an essential role in leading our client engagements to position and capitalize on brand and demand generation with a CX lens.
The Strategist role leads the brand and demand strategy and activates demand generation marketing initiatives for our innovative B2B manufacturing clients. The role requires a breadth of strategic thinking and experience with strategy, planning, customer experience, and demand generation across digital marketing channels. The ideal candidate is a collaborative leader capable of interfacing with key stakeholders, positioning brands with creative strategy, and planning high-growth multi-channel marketing programs in a fast-paced environment.
We highly value collaboration as a multi-disciplinary organization and we are currently hybrid. For Crafted, hybrid is three days a week in-office.
Activate brand positioning coupled with multi-channel programs and campaigns strategies for our mid-market and enterprise clients in collaboration with our practice area leaders
Facilitate discovery sessions with executive level clients and present strategy and marketing approach along with program performance
Develop key digital and web strategies and plan multi-channel demand generation programs that achieve client goals
Author insights led demand generation briefs, lead our multi-disciplinary leaders (including web development) to ensure objectives are achieved with an emphasis on measurement and optimization
Collaborate with professional services leaders to enhance and optimize demand generation programs and campaigns
Develop budgets and financial modeling, including planning, budget forecasting, KPI measurements, ROI, and customer acquisition costs
Your Required Education and Professional Experience
4+ years of agency or in-house strategy, planning and marketing experience with the above-listed responsibilities.
Bachelor’s degree, preferably in Marketing, Business or Communications.
Experience activating brands with demand generation programs that leverage closed-loop marketing ecosystems.
Experience with marketing automation platforms, digital media platforms, analytics, CMS, and CRM platforms; specific experience with HubSpot and Marketo a plus.
Advanced enterprise research and analytic tools including call analytics
Ability to work autonomously; self-sufficient and personally motivated to deliver excellent work and results.
Interpersonal skills: exceptional verbal/written communication, listening and coaching
Ability to work in a collaborative and innovative team environment
Your Personal Attributes & Skills
Strong leadership skills: confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
Team player who works well collaboratively and is quick to credit others
Positive attitude with humility and a sense of humor
Strong results-orientation and ambition to advance career
Excellent interpersonal, written and oral communication skills
Effective time management skills and the ability to multitask remaining calm under pressure
Commitment to ensuring team member satisfaction and developing their skill sets
Strong intellectual curiosity and high attention to detail
Comfortable with (and eager to create) change and fluidity based on agency growth
What We Offer
Be part of a team that fully embraces our core values
Competitive Salary, Health Insurance, 401k Match, and Quarterly Profit Sharing
Paid time off for holidays, vacation, sick or personal