The Digital Content Marketing Manager plays an important role in leading our Content Marketing practice area. This role oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer loyalty. The ideal candidate is an expert in all things related to content and channel optimization, brand consistency, customer experience, segmentation and localization, analytics and measurement.
The Digital Content Marketing Manager leads a team of content writers, SEO specialists and manufacturing subject matter experts. The role collaborates with the other practice area leaders to define both the brand narrative and the content relevant to the customer journey.
We highly value collaboration as a multi-disciplinary organization and we are currently hybrid. For Crafted, hybrid is three days a week in-office.
Responsibilities
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyer persona
- Mapping out short- and long-term content strategies that support and extend marketing initiatives, and determine which methods work for the brand and why
- The development of a multi-channel content calendar defining the owners in each vertical
- Leading and inspiring writers, editors and SEO strategists
- Employing the best practices in grammar, messaging, writing and style
- Conducting ongoing usability tests to gauge content effectiveness
- Gather data and analytics to make recommendations based on those results
- Evolving standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
- Leveraging market data to develop content themes/topics that supports a point of view for target personas
- Lead the maintenance of content inventories and matrices
- Ensuring consistent global experience and implement appropriate localization/translation strategies
Your Required Education and Professional Experience
- Bachelor's degree in English, Journalism, Public Relations or related communications field
- Passion and enthusiasm for content marketing, branding and demand generation
- Ability to work in a collaborative and innovative team environment
- Successful experience in the following:
- Developing content marketing programs for B2B brands preferably related to manufacturing that are optimized to driving revenue and MROI
- 3+ years of experience as a respected leader in multi-channel content creation (publishing, journalism, etc.)
- Experience with creating compelling messages for different target personas
- Lead and inspire teams of creative and content contributors to achieve client goals and objectives
- Creating an organized library of content for client specific SEO, translations and version control
Your Personal Attributes & Skills
- Strong leadership skills: confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
- Team player who works well collaboratively and is quick to credit others
- Positive attitude with humility and a sense of humor
- Strong results-orientation and ambition to advance career
- Excellent interpersonal, written and oral communication skills, especially copy-writing
- Effective time management skills and the ability to multi-task; calm under pressure
- Commitment to ensuring subordinates' job satisfaction, developing their skill sets and advancing their careers
- Strong intellectual curiosity and high attention to detail
- Desire for autonomy and pro-active initiative
- Comfortable with (and eager to create) change and fluidity based on circumstances
What We Offer
- Be part of a team that likes to have fun and is focused on quality work and performance
- Competitive salary, health insurance, disability, 401k + match and profit sharing
- Paid time off for holidays, vacation, sick, or personal
In order to be considered for a position, email your resume to: hr@craftedagency.com
