Crafted Job Opening

Paid Media Specialist

This role will drive digital marketing initiatives for Crafted clients and requires a breadth of knowledge and proven experience within the paid media channels, including Paid Search, Paid Social, Retargeting and Call Analytics.


Responsibilities:

  • Support planning activities for demand generation practice areas for Paid Media. Support may include varying levels of analysis, discovery, planning, and recommendations
  • Setup, configure and optimize paid media campaigns for client programs including Google Ads, AdRoll, LinkedIn and Facebook)
    • Create and implement ad copy/creative (including tactical recommendations on creative and messaging), campaign builds, and daily bid and budget management
    • Track, monitor and optimize performance against key KPIs and report on ROI
    • Willingness to work in an ongoing creative experimentation framework/program
  • Support initiatives and projects/pilots/programs with integration points for:
    • Customer Experience
    • BI platform inclusive of Web Analytics
    • Platform evaluations
    • Web/UX design & development
    • Sales enablement engagements
    • Crafted business development opportunities


Requirements:

  • Passion and enthusiasm for digital marketing and demand generation
  • Proven track record of achievements with paid media campaigns that are optimized to revenue or LTV; along with B2B and agency experience
  • Minimum 2 years of experience managing and executing paid media digital marketing campaigns
  • Certificates inclusive of Google Ad and Analytics
  • Experience with advanced enterprise research and analytic tools, and call analytics
  • Ability to work in a collaborative and innovative team environment
  • Proficient with Microsoft Office, workflow management platforms, and enterprise content management systems
  • Bachelor’s degree; or greater in marketing or communications


What We Offer:

  • Be part of a team that likes to have fun but is focused on quality work
  • Creative Variety & Autonomy
  • Consistent Full-Time schedule
  • Salary, Health Insurance, Disability, 401k + Match, Profit Sharing
  • Paid time off for holidays, vacation, sick or personal

In order to be considered for a position, email your resume to: hr@craftedagency.com

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