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Crafted Job Opportunity

Search Engine Optimization (SEO) Specialist

The Search Engine Optimization (SEO) Specialist successful candidate will leverage their knowledge in the field of SEO to identify improvements and opportunities, make recommendations, and strategically plan and activate client initiatives aligned with client goals. The SEO Manager will collaborate and work closely with the Practice Area leader to achieve lift in all facets of the SERP. If you enjoy working with friendly, collaborative and talented people making an impact in our world, you’re going to love working with the Crafted team.

The ideal candidate is in tune with the changing search algorithms, understands on-page, technical and off-site facets of SEO, and how to adjust priority and tactics to achieve client goals.

Role & Responsibilities

  • Collaborate with professional services team leaders to determine how SEO contributes to driving campaigns and performance goals across multiple brands
  • Ongoing understanding and adherence to search engine algorithms, shifts, requirements, and SEO best practices
  • Collaborates with Practice Area Leader to lead key aspects in the ideation and creation of client SEO strategy and planning deliverables; a crucial driver in SEO success for clients
  • Identify improvements and opportunities and make recommendations for any existing SEO engagement briefs and action plans, providing context about our SEO engagements, both internally and with clients at times
  • Activation of SEO program deliverables outlined in brief, strategy, or action plan documents
  • Support content writers by completing keyword research and keyword prioritization for content creation and/or content modification of existing web pages
  • Perform technical SEO audits with platforms such as Screaming Frog and Search Console, compile results, and prioritize technical issues to resolve; may also include: navigation, structure, meta, keyword integration/utilization, title and headline tags, etc
  • Compile data to provide performance reporting for key performance indicators, and metrics for client evaluation; making recommendations and formulating strategic action plans to achieve client’s goals

Your Required Education and Professional Experience

  • A creative thinker and technical tactician who rolls up their sleeves to get things done, with at least 3+ years of experience within an agency setting or in-house B2B brands
  • A confident communicator who can engage and deliver in a myriad of settings
  • A subject matter expert in aspects of digital marketing with a focus on SEO
  • Experience achieving measurable business objectives
  • Direct or indirect B2B manufacturing experience a plus
  • Bachelor's degree in English, Journalism, Public Relations or related marketing communications field

Your Personal Attributes & Skills

  • A passion and enthusiasm for developing compelling and engaging SEO content about innovative products that impact our everyday lives
  • A collaborator who thrives in a fast-paced environment across team disciplines
  • A problem-solver; someone who will jump in, no matter the task, to ensure that the deliverables are well done on behalf of the client
  • Someone who can think independently, is self-assured in making tough decisions and can adapt to changing environments
  • Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities
  • Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
  • Team player who works well collaboratively and is quick to credit others
  • Positive attitude with humility and a sense of humor
  • Effective time management skills and the ability to multi-task; calm under pressure
  • Strong intellectual curiosity and high attention to detail
  • Desire for autonomy and pro-active initiative
  • Comfortable with (and eager to create) change and fluidity based on circumstances

What We Offer

  • Be part of a team that likes to have fun and is focused on quality work and performance
  • Competitive salary, health insurance, disability, 401k + match and profit-sharing
  • Paid time off for holidays, vacation, sick, or personal

In order to be considered for a position, email your resume to: hr@craftedagency.com

Crafted is hiring a Senior Digital Marketing Strategist. Join our team!

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