Unleash Greatness

Crafted Job Opportunity

Senior Content Marketing Writer

Our team operates on a hybrid schedule of three days per week in person (Tues-Thurs) at our Charlotte, NC office. We are only considering candidates local to Charlotte, NC at this time.

Highlights

  • We operate on a hybrid schedule (in-office Tues-Thurs) in Charlotte, NC.
  • We work to unleash the greatness that impacts our everyday lives.
  • We are collaborative, friendly, fun, and do amazing work.
  • We value the bond with each other as we build community.
  • We bring together brand and demand generation for B2B manufacturers.
  • We offer competitive compensation, paid time off, and benefits.

Overview

The Senior Content Marketing Manager plays a key leadership role in leading our Content Marketing practice area. This role oversees content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and customer loyalty. The ideal candidate is an expert in the B2B manufacturing industry related to content marketing and channel optimization, brand messaging, customer experience, segmentation and localization, analytics, and measurement.

The Senior Content Marketing Manager leads a team of content contributors and writers along with subject matter experts. The role collaborates with the other professional service leaders to define both the brand and product messaging along with the content relevant to the customer buyer journey.

Responsibilities

  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyer persona.
  • Mapping out short- and long-term content strategies that support and extend marketing initiatives, and determine which methods work for the brand and why.
  • Producing key content assets that are foundational to the overall content strategy.
  • Developing multi-channel content calendars defining the owners and contributors.
  • Leading and inspiring writers, editors and SEO tacticians and strategists.
  • Employing the best practices in grammar, messaging, writing and style.
  • Conducting ongoing usability tests to gauge content effectiveness.
  • Gathering data and analytics to make recommendations based on those results.
  • Evolving standards, systems, workflow, and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
  • Leveraging market data to develop content themes/topics that support a point of view for target personas.
  • Leading the maintenance of content inventories and matrices.
  • Ensuring consistent global experience and implementing appropriate localization/translation strategies.

Your Required Education and Professional Experience

  • Bachelor's degree in English, Journalism, Public Relations or related communications field
  • Passion and enthusiasm for content marketing, branding and demand generation
  • Ability to work in a collaborative and innovative team environment
  • Successful experience in the following:
    • Developing content marketing programs for B2B manufacturing brands that are optimized to drive revenue and MROI
    • 7+ years of experience as a respected leader in multi-channel content creation (publishing, journalism, etc.
    • Experience with creating compelling messages for different target personas
    • Leading and inspiring teams of creative and content contributors to achieve client goals and objectives
    • Creating an organized library of content for client-specific SEO, translations, and version control


Your Personal Attributes & Skills

  • Team player who works well collaboratively and is quick to credit others
  • Positive attitude with humility and a sense of humor
  • Strong results orientation and ambition to advance career
  • Excellent interpersonal, written, and oral communication skills, especially copy-writing
  • Effective time management skills and the ability to multi-task; calm under pressure
  • Commitment to ensuring subordinates' job satisfaction, developing their skill sets, and advancing their careers
  • Strong intellectual curiosity and high attention to detail
  • Desire for autonomy and proactive initiative
  • Comfortable with (and eager to create) change and fluidity based on circumstances

What We Offer

  • Be part of a team that likes to have fun and is focused on quality work and performance
  • Competitive salary, health insurance, disability, 401k + match, and profit sharing
  • Paid time off for holidays, vacation, sick, or personal

In order to be considered for a position, email your resume to: [email protected]

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