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The Technical Marketing Writer position at Crafted will be responsible for creating and editing a variety of content, leveraging the thought leadership potential of our customer’s SMEs' (subject matter experts – mostly engineers). You'll conduct detailed interviews by working with machine operators, technicians, engineers, and others, as needed, to support content creation in the form of blog posts, webinars, social posts, ebooks, video scripts, podcasts, instructional videos, sales combat kits, and checklists. Some of your days will be spent in the factories of our customers observing, investigating, interviewing, and learning to ensure your content creation is at the highest level. You'll combine your natural journalistic technique with your interest and knowledge of the manufacturing industry to extract the content from SME's to write technical marketing content in a way that resonates with each of their customer's personas. You'll both inspire and educate other writers on the team with your mechanical prowess resulting in content that is relevant and drives results.
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