Crafted Job Opportunity

Technical Marketing Writer

Position Summary

The Technical Marketing Writer position at Crafted will be responsible for creating and editing a variety of content, leveraging the thought leadership potential of our customer’s SMEs' (subject matter experts – mostly engineers). You'll conduct detailed interviews by working with machine operators, technicians, engineers, and others, as needed, to support content creation in the form of blog posts, webinars, social posts, ebooks, video scripts, podcasts, instructional videos, sales combat kits, and checklists. Some of your days will be spent in the factories of our customers observing, investigating, interviewing, and learning to ensure your content creation is at the highest level. You'll combine your natural journalistic technique with your interest and knowledge of the manufacturing industry to extract the content from SME's to write technical marketing content in a way that resonates with each of their customer's personas. You'll both inspire and educate other writers on the team with your mechanical prowess resulting in content that is relevant and drives results.

Responsibilities

  • Prepare written content for inbound marketing initiatives (blog posts, webinars, case studies, how-to videos, etc.)
  • Develop and adhere to content strategies
  • Participate in content planning and ideation meetings
  • Maintain content calendar
  • Plan, schedule, and conduct customer interviews with SME’s (subject matter experts) to gain knowledge and create written and video content

Experience

  • Proven experience in document/content development, to include demonstrated writing, editing, formatting, and proofreading skills.
  • Must have writing experience in the manufacturing industry
  • Bachelor's degree in English, communications, journalism, or appropriate technical discipline with an emphasis on technical communication
  • SEO knowledge is a plus
  • Inbound marketing experience is a plus
  • Strong verbal and written communicator
  • Strong editing and proofreading skills
  • Ability to build and maintain relationships
  • Highly organized and efficient

What We Offer

  • Be part of a team that likes to have fun but is focused on quality work
  • Consistent Full-Time schedule
  • Salary, Health Insurance, Disability, 401k + Match, Profit Sharing
  • Paid time off for holidays, vacation, sick or personal

In order to be considered for a position, email your resume to: hr@craftedagency.com

Crafted is hiring a Technical Marketing Writer. Join our team!

Read More