Brand Strategist

Brand Strategist | Hybrid in Charlotte | Marketing Agency

Crafted operates on a hybrid schedule (in-office Tues-Thurs) in Charlotte, NC. We are seeking candidates currently local to the Charlotte, NC area.

The Brand Strategist role on our professional services team plays an essential part in leading our client engagements to position and capitalize on brand and CX integrated with maximizing demand generation.

The Brand Strategist role leads the creative and brand strategy and helps integrate and align demand generation marketing initiatives for our B2B manufacturing customers. The role requires a breadth of strategic thinking and brand experience with creative strategy, planning, customer experience, and multichannel digital assets. The ideal candidate is a collaborative leader capable of interfacing with key stakeholders (both internal and external), uniquely positioning brands, and working on many different customers/projects simultaneously.

Your Responsibilities

Develop brand positioning, multi-channel programs, and campaign strategies for our mid-market and enterprise clients in collaboration with our practice area leaders.

Facilitate discovery sessions with executive level clients to uncover unique differentiators and develop a strategic approach that leads to program results.

Develop and enhance brand positioning, narratives, messaging hierarchy, and creative campaigns to improve cohesion of the brand story across every element of the customer journey.

Author insight and data driven project briefs, lead the creative development of brand marketing initiatives, and support campaign rollout, with emphasis on achieving goals.

Strategic planning to achieve marketing and sales business objectives across digital and offline channels.

Collaborate with professional services practice area leaders to successfully lead and enhance brand along with demand generation programs and campaigns.

In collaboration with Demand Generation Strategists, develop budgets and financial modeling, including planning, budget forecasting, KPI measurements, ROI, and customer acquisition costs.

Stay ahead of industry advancements by identifying, testing, and assessing new technologies, platforms, and methodologies relevant to digital marketing, brand strategy, and demand generation.

Your Required Education and Professional Experience

3+ years of experience developing brands and demand generation programs with closed-loop marketing ecosystems.

Ability to work autonomously; self-sufficient and motivated to deliver excellent results.

Interpersonal skills: exceptional verbal/written communication, listening and coaching

Advanced enterprise research and analytic tools

Ability to work in a collaborative and innovative team environment.

Your Personal Attributes & Skills

A true collaborator who thrives in dynamic, fast-moving environments, working seamlessly across teams and disciplines.
A natural problem-solver with a sharp, independent mindset, confidently making decisions to exceed client expectations.
Organized, resilient, and adaptable, able to stay on top of shifting priorities and deliver with precision.
Confident, emotionally intelligent, and leading by example, with a strong commitment to quality and hard work.
Driven by curiosity and a passion for autonomy, always taking initiative and owning every project.
Humble, positive, and bringing a sense of humor to every challenge, while celebrating team success.
Master of time management and multitasking, staying calm under pressure and delivering results.

What We Offer

A culture that thrives on collaboration, creativity, and a relentless pursuit of innovation, where every team member’s unique perspective contributes to crafting exceptional work for our clients.
A team that balances hard work with a sense of fun, where performance and quality are always top priorities.
Competitive salary, health benefits (medical, dental and vision), disability coverage, 401(k) with a company match, and profit-sharing opportunities.
Paid time off for holidays, vacation, personal, or sick days.
Hybrid work schedule (in-office Tue. - Thur., work from home optional on Mon. and Fri.).

In order to be considered for a position, email your resume to: [email protected]