When your clients work in manufacturing, like ours do, you can’t fake it. Manufacturing is hard; it’s technical, it’s intricate…we’re not selling coffee here. Speaking your language enables us to create messaging that resonates with your customer driving engagement, revenue and growth. We work with manufacturing clients because it’s the only way we can totally immerse ourselves in the manufacturing world. We have a deep understanding of the industry, the journey, and what needs to be done. Because we’re invested. Each and every single day. So we’re not learning on your dime.
We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness.
No matter what kind of work we create for you — from an account-based marketing program to a mobile-first website redesign — it will show your prospective customers what makes you authentic, what makes your products innovative and well-made, and why that matters to them. Connecting the right message to the right people in a real and emotional way is how progress happens. That’s exactly what our work is designed to do and we'll have the analytics to prove it.
We seek out aspiring manufacturing companies with untapped potential. They’re not underdogs per se, but in some sense that they’re not realizing their full potential, at least from a marketing perspective. Transporting these manufacturers from where they are when we first engage to where they have the potential to go is what gets us up in the morning. Our process includes establishing an authentic brand foundation and customer experience (CX) framework for our clients and using that foundation to fuel targeted marketing initiatives that drive measurable results. We rely on over 2 decades of experience in manufacturing, a strong strategic focus and a talented digitally focused team of strategists, designers, writers, and developers to make it happen. At the end of the day, we unearth a strong, authentic voice with our clients; one they didn’t know they had, one that resonates with customers, moving them through the buyer journey.
Our name was born out of what makes our customers unique. A manufacturer’s craft ultimately defines their differentiation. Crafted exists to help our clients celebrate it in an authentic way.
We look for companies with distinct points of differentiation – whether they know what those are or not. We look for authenticity, we look for people that value partnering, and we look for manufacturers that take pride in creating something well-crafted. Most importantly, we look for companies that we believe in, and that have a story worth sharing with the rest of the world (or at least a larger group of prospective customers).
So many things – which is why so many of our clients stay with us for such a long time. Speaking from a 30,000-foot perspective, you’re going to get a solid brand foundation with an authentic brand voice. You're going to transform your customer’s experience. You’re going to gain alignment across your sales and marketing channels with platforms and insights that close the loop. And you’re going to get a commitment to driving qualified leads that result in sales.
Our recommended methodology for manufacturers is to untap their potential and transform their marketing to drive growth. At its core is the understanding of your customer and the leveraging of your differentiation which fuels an authentic brand foundation and customer experience (CX). Ideally, we create this CX and brand foundation in concert with our client’s leadership team, because getting universal buy-in from the outset creates a much smoother and more efficient ride for everyone. Once a CX and brand foundation is established, it becomes the launch point for every marketing initiative that follows.
We’ve worked with enough manufacturers to know there’s always an authentic story to tell behind how something is made. Uncovering that authenticity often requires going beyond the what and how of what you do, and focuses on the why. This why is the key to identifying what makes you unique, and is the springboard to the messaging and marketing that will deliver on your business objectives.
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