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When all of your clients work in manufacturing like ours do, you can’t fake it. Manufacturing is hard; it’s technical, it’s intricate…we’re not selling beer here. You have to be able to talk the technical talk in order to translate it into messaging that captures the imagination. We work with manufacturing clients exclusively because it’s the only way we can totally immerse ourselves in the manufacturing world. The products, the technologies, the people—they’re all pieces that need to be understood, and that’s not a part-time gig.
We speak machine because it’s the only way we can help our manufacturing clients tell their stories, and show the world what makes them unique.
No matter what kind of work we create for you — from a corporate website to a trade show display — it will show your prospective customers what makes you authentic, and why that matters to them. Connecting the right message to the right people in a real and emotional way is how progress happens. That’s exactly what our work is designed to inspire.
We seek out manufacturing companies with untapped potential. They’re not underdogs per se, but in some sense that they’re not realizing their full potential, at least from a marketing perspective. Transporting these manufacturers from where they are when we first engage to where they have the capacity to go is what gets us up in the morning. Our process includes establishing an authentic brand foundation for our clients and using that foundation to fuel targeted marketing initiatives that drive measurable results. We rely on our years of experience in manufacturing, a strong strategic focus, and a talented creative roster to make it happen. At the end of the day, we unearth a strong, authentic voice with our clients, that they didn’t know they had, which also provides a clear and productive marketing blueprint from which to work from.
Our name was born out of what makes our customers unique. A manufacturer’s craft ultimately defines their differentiation. Crafted exists to help them celebrate it in an authentic way.
We look for companies with distinct points of differentiation – whether they know what they are or not. We look for authenticity, we look for generational owners, and we look for manufacturers that take pride in creating something well-crafted. Most importantly, we look for companies that we believe in, and that have a story worth sharing with the rest of the world (or at least a larger group of prospective customers).
So many things, which is why so many of our clients stay with us for such a long time. Speaking from a 30,000-foot perspective, you’re going to get a solid brand foundation with an authentic brand voice. You’re going to get alignment across your sales and marketing channels. And you’re going to get qualified leads, lots and lots of qualified leads that come from a customized mix of inbound and outbound marketing tactics.
This is our recommended methodology for manufacturers to maximize their lead generation efforts and overall marketing potential. At its core is a strong brand foundation that is created when we leverage a client’s differentiation in an authentic way. Ideally, we create this brand foundation in concert with the client’s leadership team.
(Getting universal buy-in from the outset creates a much smoother and more efficient ride for everyone.) Once a brand foundation is established, it becomes the launch point for every marketing initiative that follows.
We’ve worked with enough manufacturers to know that there’s always an authentic story to tell behind how something is made. Uncovering that authenticity often requires going beyond the what and how of what you do, and focuses on the why. This why is the key to identifying what makes you unique, and is the springboard to the messaging and marketing that will deliver on your business objectives.
Ready to get started?
Crafted is hiring a Senior Account Executive. Join our team!Read More