Crafted

Crafted Privacy Policy

Crafted (“Crafted,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit craftedagency.com, contact us, submit a form, subscribe to communications, interact with our website, or otherwise communicate with us.

This Privacy Policy is intended to describe our current website and business practices, including the use of analytics, marketing, advertising, tag-management, form, site-performance, security, and user-experience technologies. 

 

1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, and information collected through third-party service providers that help us operate, improve, secure, and market our business. 

Information You Provide

Depending on how you interact with us, we may collect:

• Name
• Email address
• Phone number
• Company name
• Job title
• Information submitted through contact forms, newsletter forms, project inquiry forms, or similar website forms
• Communications you send to us by email, phone, web forms, or other channels
• Preferences or interests you share with us

Please do not submit sensitive personal information through our website forms unless we specifically request it. 

Information Collected Automatically 

When you visit our website, we and our service providers may collect information automatically, including:

• IP address
• Device type
• Browser type
• Operating system
• Referring website
• Pages viewed
• Links clicked
• Approximate location derived from IP address
• Date and time of visit
• Session activity
• Cookie identifiers and similar tracking identifiers
• Information about interactions with forms, content, ads, embedded content, or website features 

 

2. How We Use Information

We may use information for the following purposes:

• To operate, maintain, secure, and improve our website
• To respond to inquiries and requests
• To provide information about our services
• To process and manage website form submissions
• To analyze website performance, traffic, user behavior, and campaign effectiveness
• To personalize or improve website content and user experience
• To conduct marketing, advertising, retargeting, and campaign attribution
• To manage leads, prospective clients, and business relationships
• To detect, prevent, and investigate fraud, misuse, security incidents, or technical issues
• To comply with legal obligations and enforce our rights
• To support internal business operations 

 

3. Website Technologies, Cookies, Analytics, and Tracking

Our website uses cookies, pixels, tags, scripts, local storage, and similar technologies. These technologies help us operate the website, understand website performance, measure marketing effectiveness, improve user experience, protect the website, and deliver or measure advertising.

We may use the following categories of technologies: 

Essential, Security, and Performance Technologies

These technologies help the website function, load properly, remain secure, and detect technical or security issues. They may include content delivery networks, hosting providers, security tools, network logging, and performance monitoring.

Our website may use providers such as Cloudflare, Amazon CloudFront, jsDelivr, BootstrapCDN, jQuery CDN, and similar infrastructure providers. 

Analytics Technologies

We may use analytics tools to understand how visitors use our website, including pages visited, traffic sources, browser and device information, interactions with content, and aggregated performance metrics.

These tools may include Google Analytics, Cloudflare Web Analytics, Cloudflare Insights, HubSpot Analytics, and similar analytics technologies. 

Tag Management

We may use Google Tag Manager or similar tag-management tools to manage website tags, pixels, analytics scripts, advertising scripts, and other third-party technologies. Tag-management tools help us deploy and control these technologies without changing the website code each time a tag is added, removed, or modified.

Non-essential tags should be configured to respect applicable consent choices and privacy preferences. 

Marketing Automation, CRM, and Forms

We may use HubSpot, HubSpot Forms, HubSpot Analytics, and similar marketing automation or CRM tools to process form submissions, manage leads, understand campaign performance, and communicate with prospective clients.

When you submit a form, the information you provide may be processed by these service providers on our behalf. 

Advertising, Retargeting, and Campaign Measurement

We may use advertising and remarketing technologies to measure the effectiveness of campaigns, understand ad interactions, and show or measure ads based on visits to our website or interactions with our content.

These technologies may include Google advertising services, Google Remarketing, DoubleClick.net, AdRoll, and similar advertising or campaign-measurement tools.

Where required by law, we will seek consent before using non-essential advertising, retargeting, or cross-context behavioral advertising technologies. 

Heatmaps, Feedback, and User-Experience Analytics

We may use Hotjar or similar user-experience analytics tools to understand how visitors interact with our website. These tools may help us evaluate page layout, navigation, clicks, scrolling, forms, funnels, surveys, feedback, and other site-experience information.

Where required by law, we will seek consent before using heatmap, session-analysis, or similar behavioral analytics tools.

We will take reasonable steps to avoid collecting sensitive information through these tools. For example, we may mask or suppress form fields, passwords, payment fields, and other sensitive input fields where supported by the tool. 

Embedded Content and Third-Party Features

Our website may include embedded or linked third-party features, such as Google Maps, social media links, video embeds, scheduling tools, forms, or other interactive content. These third parties may collect information when you interact with their content or when the content loads, depending on your browser settings and consent choices. 

 

4. Your Cookie and Privacy Choices

You may be able to manage cookies and similar technologies through:

• Our cookie banner or consent management tool, where available
• Your browser settings
• Device-level privacy settings
• Industry opt-out tools
• Vendor-specific privacy settings
• Legally recognized privacy signals, where applicable and technically supported 

If you disable or reject certain cookies, some website features may not function as intended.

Where required by applicable law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control or similar U.S. privacy signals, to the extent they apply to our website and we can reasonably recognize them.

We do not represent that we respond to all browser “Do Not Track” signals unless and until we have technically verified support for those signals. 

 

5. How We Disclose Information

We may disclose information to the following categories of recipients: 

Service Providers

We may disclose information to vendors and service providers that help us operate our website and business, including hosting providers, analytics providers, advertising platforms, CRM providers, form providers, security providers, email providers, content delivery networks, professional advisors, and business operations tools.

Advertising and Analytics Partners

We may disclose or make available certain website activity, device, cookie, or interaction information to analytics, advertising, retargeting, and campaign-measurement partners. These partners may use cookies, pixels, tags, or similar technologies to provide analytics, measure campaigns, or deliver advertising.

Depending on applicable law and how these technologies are configured, this may be considered “sharing” or “selling” personal information for targeted advertising or cross-context behavioral advertising purposes. 

Business and Legal Purposes

We may disclose information when necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process
• Protect our rights, property, safety, users, clients, or others
• Detect, prevent, or investigate fraud, abuse, security incidents, or technical issues
• Enforce our agreements or policies
• Support a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction 

 

6. Categories of Third-Party Technologies We Use

The following table summarizes categories of technologies that may be used on our website. This table should be reviewed and updated periodically based on the actual live website configuration. 

Category	Examples of Providers or Technologies	Purpose
Tag management	Google Tag Manager	Manage website tags, pixels, scripts, and consent-based firing rules
Analytics	Google Analytics, Cloudflare Web Analytics, Cloudflare Insights, HubSpot Analytics	Website traffic measurement, performance analysis, campaign measurement
CRM and forms	HubSpot, HubSpot Forms	Lead management, form submissions, marketing communications
Advertising and remarketing	Google advertising services, Google Remarketing, DoubleClick.net, AdRoll	Advertising, retargeting, campaign attribution, ad measurement
Heatmap and user-experience analytics	Hotjar	Heatmaps, surveys, feedback, funnel analysis, site optimization
Security, performance, and delivery	Cloudflare, Amazon CloudFront, jsDelivr, BootstrapCDN, jQuery CDN	Website security, hosting support, content delivery, performance
Embedded content	Google Maps, social media links, third-party embeds	Maps, external content, social links, interactive website features
Business operations	Microsoft 365, Slack, OpenAI, Atlassian Cloud, and similar tools	Internal communications, collaboration, productivity, support, and business operations

We may add, remove, or change providers over time. We will update this Privacy Policy and our consent settings as appropriate when our practices materially change.

 

7.  California and U.S. State Privacy Rights

Depending on where you live and whether applicable privacy laws apply to our business, you may have certain rights regarding your personal information. These rights may include the right to:

• Know or access the personal information we collect about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Opt out of certain targeted advertising, sale, or sharing activities
• Limit certain uses of sensitive personal information, where applicable
• Appeal a decision regarding a privacy request, where required
• Not be discriminated against for exercising privacy rights

To exercise privacy rights, contact us at [email protected].

We may need to verify your identity before responding to a request. Authorized agents may submit requests where permitted by law, subject to verification. 

 

8.  Sale or Sharing of Personal Information

We do not sell personal information in exchange for money.

However, certain analytics, advertising, retargeting, and campaign-measurement activities may be considered a “sale,” “sharing,” or targeted advertising under some privacy laws. These activities may involve making cookie identifiers, device information, IP address, website activity, or interaction information available to advertising or analytics partners.

Where required by law, we will provide a way for you to opt out of such activities. 

 

9. Session Replay, Heatmaps, and Similar Tools 

If we use heatmap, session-analysis, feedback, or similar tools, these tools are intended to help us improve website usability and performance. They may collect information about how users navigate the website, such as clicks, scrolls, page movements, device information, and interaction patterns.

We do not intend to use these tools to collect sensitive personal information. Where available, we will configure these tools to mask, suppress, or exclude sensitive fields and form inputs. If required by law, we will obtain consent before using these technologies. 

 

10. Chat, Call Tracking, and Future Interactive Tools 

If we add live chat, chatbot, call-tracking, call-recording, or similar communication tools in the future, those tools may collect information you provide during the interaction, as well as device, browser, referral, and session information.

Before enabling any such tools, we should update this Privacy Policy and configure consent, notice, and data-minimization settings as appropriate. 

 

11. Email Communications

If you subscribe to our communications or submit a form, we may use your email address to respond to you, send information about our services, or provide marketing communications.

You may unsubscribe from marketing emails by following the instructions in the email or by contacting us at [email protected].

Even if you unsubscribe from marketing communications, we may still send non-marketing messages, such as responses to inquiries or administrative communications. 

 

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, system, or transmission method is completely secure. We cannot guarantee absolute security. 

 

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, manage business relationships, analyze website performance, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

Retention periods may vary depending on the type of information, the context in which it was collected, and legal or operational requirements. 

 

14. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us at [email protected]. 

 

15. Accessibility

Crafted is committed to making its website accessible and usable for all visitors. We aim to improve accessibility over time and to address barriers that may prevent users from accessing our website content or services.

If you experience difficulty accessing any part of our website, please contact us at [email protected] or by using the contact information below. Please describe the issue and the page or feature involved so we can evaluate and address the concern. 

 

16. International Visitors

Our website is operated from the United States. If you access the website from outside the United States, your information may be processed in the United States or other locations where our service providers operate. Privacy laws in those locations may differ from the laws in your jurisdiction. 

 

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. If changes are material, we may provide additional notice as required by law. 

 

18. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Crafted 
1100 Kenilworth Ave., Suite 100 
Charlotte, NC 28204 
United States 
[email protected]