Where Innovation Never Goes Unnoticed
At Crafted we unleash the true potential of manufacturers, showcasing what makes you unique through insight-driven marketing strategies, branding, and demand-generation programs that drive measurable results. Your innovations are changing the world – we celebrate that and empower you to grow by capitalizing on the things that make you different.
Your challenges are unique to manufacturing. At Crafted we work daily with manufacturing leaders, just like you, and understand the nuanced challenges that you face. Here are challenges we often hear and our point of view.
Show marketing attribution to revenue when the distributor owns the customer relationship.
An alternative lies within a strong understanding of the customer journey, the roles the distributor and the manufacturer play and how to connect the dots while creating a seamless co-branded experience.
A significant portion of our leads come from tradeshows.
To adapt to the new buyer journey touchpoints, manufacturers must innovate. To win, manufacturers must create an immersive human experience that remove barriers and reduce the sales cycle.
My brand doesn’t “look the part.”
The competitive landscape for manufacturing continues to increase. This challenge is not going away any time soon. And to win, you’re going to have to start “looking the part”.
Sales is dictating our marketing priorities.
Sales focused manufacturers don’t leverage the marketing team to achieve their business growth goals. However, when marketing priorities are aligned with business goals, sales and marketing can work together as an integrated revenue generating team.
We relentlessly pursue your revenue and business goals through brand-focused demand generation programs. Our work speaks for itself.
We collaborate with some of the finest companies in the world to help translate their manufacturing excellence into marketing success.
As a B2B Demand Generation Agency built for Manufacturers, our vision is a world where innovation never goes unnoticed. With a strong understanding of the manufacturing world, Crafted helps you capitalize on your uniqueness.
We empower you to communicate to your customers why what you build is essential in the manufacturing world. Your brand should help you create a strong visual presence, emphasize your unique capabilities and communicate with consistency and credibility.
Your brand and demand should work in tandem to amplify your singular voice: brand is the foundation for the message you share with your customers and amplifies the success of B2B demand generation.
The competitive landscape for manufacturing continues to increase. Thanks to advancements in technology, barriers to entry are falling by the wayside. More and more hungry, competitive entrepreneurs are setting up shop…maybe even in your backyard. Look around. Are there any new competitors in your market? Is your sales team complaining about how tough it is getting out there?
Are you ready to unleash your greatness? Reach out and start a conversation with the Crafted team today. This is not a sales call – we want to know what makes you tick, what you’re looking for and how we can help you.