A Marketing agency for original equipment manufacturers
Crafted Agency

Where Your Innovations Never Go Unnoticed

ABOUT

Crafted seeks and reveals the true power of our manufacturing clients’ unique innovations. They are changing the world. We celebrate that and empower you to grow by capitalizing on the things that make you different.

About Us

Work

Our Work is Inspired by Bold Thinking

Thorough discovery leads to engaging creative and a campaign with lasting impact, but the results you achieve are the ultimate measurement of success. And that you can see in the work we create everyday.

discover more

Clients

Who We’re Collaborating With

We collaborate with some of the finest companies in the world to help translate their manufacturing excellence into marketing success.

Honeywell Logo dashboard
Okuma Corporation company logo r3
ABB
MSC r3
Relion r3
Celeros r3
COUNTERVAIL
Bosch Logo dashboard
PIP GS
JCI logo

Work

See the Impact

Brand icon

DISCOVERY

A two-day workshop helped uncover the heart of the MSC brand. Crafted helped MSC highlight their core differentiators and unique value propositions to transform their market presence in the composite industry.

Your Brand Needs To Look the Part Before You Look for Prospects 

Client: MSC
Lightbulb

IDEATION

When it comes to automation, actions speak volumes. Crafted helped Okuma elevate their digital presence by transforming static visuals into a dynamic, high-impact digital experience.

Automation Refresh Boosts User Engagement and Delivers Results

Client: Okuma America
Graph

RESULTS

Can a brand makeover really drive unprecedented growth? For Dynacast, the answer is a resounding yes. With Crafted's focus on building a true-to-self brand foundation, the company saw impressive results in just one year.

Rebranding from the Inside Out

Client: Dynacast International

Culture

Together, All Limits Are Off.

We care about our work and we care about one another. That’s what happens in an atmosphere of collaboration, respect, and inclusion, and we breathe it every day.

our culture

Career Opportunities

Brand Strategist Senior Marketing Copywriter Account Manager
View All Opportunities

Solutions

We Know The Answers to Your Marketing Challenges

Your challenges are unique to manufacturing. At Crafted we work daily with manufacturing leaders, just like you, and understand the nuanced challenges that you face. Here are challenges we often hear and our point of view.

Solution icon

YOUR CHALLENGE

Sales is dictating our marketing priorities.

When marketing priorities are aligned with business-growth goals, sales and marketing are positioned to function as a unified, revenue-generating team.
Solution icon

YOUR CHALLENGE

My brand doesn’t “look the part.”

To succeed in an increasingly competitive manufacturing environment, you’ll need to differentiate yourself across customer touchpoints by showing how your brand instills confidence, trust and reliability.
Solution icon

YOUR CHALLENGE

A significant portion of our leads come from tradeshows.

Manufacturers which innovate to meet and exceed new buyer journey touchpoints will create an immersive experience that removes barriers and shortens the sales cycle.
Solution icon

YOUR CHALLENGE

Show marketing attribution to revenue when the distributor owns the customer relationship.

The solution lies in deeply understanding the customer journey, clarifying distributor and manufacturer roles, and then connecting the dots for a seamless, co-branded experience.

Connect

Let's Start Talking

Are you ready to unleash your greatness? Reach out and start a conversation with the Crafted team today. This is not a sales call – we want to know what makes you tick, what you’re looking for and how we can help you.

connect