A Marketing agency for original equipment manufacturers

Crafted Job Opportunity

Copywriter

Copywriter | Marketing Agency | Hybrid in Charlotte, NC

Hybrid, full-time role based in Charlotte, NC — we collaborate in-office Tuesday through Thursday, with optional work-from-home days on Monday and Friday.

The Copywriter is a key contributor on our Creative team, responsible for writing clear, effective, and engaging content across a range of B2B marketing channels.

You will work closely with Associate Creative Directors, Strategists,  Art Directors, Designers, and subject matter experts including engineers to bring ideas to life with words. This role is built on teamwork, curiosity, and a willingness to dig in. You will ask smart questions, figure out how things actually work, and turn complex technical information into content that is clear, relevant, and engaging while using our proprietary AI platform.

You will work across both shortform and long-form content for clients in B2B original equipment manufacturing, industrial technology sectors. The focus is on strong execution, with opportunities to contribute ideas and support campaign development as part of a highly collaborative creative team. In other words, you will not just write what is asked. You will help make it better.

This is not just a writing role. It is a thinking role. The writing just proves it.

RESPONSIBILITIES

  • Collaborate with the Creative Director, Associate Creative Directors, strategists, designers, SEO leaders, and subject matter experts to develop integrated campaigns and content. 
  • Write compelling longform and shortform content including ads, paid and organic social, landing pages, emails, blogs, case studies, white papers, video scripts, and website copy. 
  • Draft message options, headlines, and calls-to-action that support approved campaign strategies, brand awareness, lead generation, and conversion goals. 
  • Translate technical and industrial subject matter into clear, engaging, audience-focused content. 
  • Conduct research using client materials, SME input, strategist direction, analytics, and independent research. 
  • Ensure content is on-brand, SEO-informed, accurate, and aligned to audience and channel needs. 
  • Edit, proofread, and collaborate with QA Specialists to maintain content quality and consistency. 
  • Support content systems and workflows including editorial calendars, style guides, content audits, and AI-assisted writing processes. 
  • Manage multiple projects and deadlines in a fast-paced agency environment. 

YOUR REQUIRED EDUCATION & PROFESSIONAL EXPERIENCE

  • 3-4 years of content writing, copywriting, or advertising copywriting experience in an agency or in-house environment. 
  • Strong portfolio showing both long-form writing such as blogs, case studies, and white papers and short-form campaign work such as ads, emails, and landing pages
  • Experience with technical writing for B2B brands is a plus, preferably within manufacturing, industrial, technical, or technology-focused industries. 
  • Ability to simplify complex topics into clear, compelling, audience-focused messaging. 
  • Experience working from multiple information sources including client documents, briefs, SME input, and independent research
  • Experience using AI tools or generative AI content systems to support and improve writing deliverables
  • Bachelor’s degree in English, Journalism, Communications, or related field, or equivalent experience

PERSONAL ATTRIBUTES & SKILLS  

  • Strong writer with attention to detail and a solid grasp of tone, structure, and messaging
  • Able to contribute ideas and support concept development while staying focused on execution
  • Curious and interested in how things work, especially in technical or industrial environments
  • Comfortable researching, asking questions, and filling in knowledge gaps
  • Collaborative and easy to work with, partnering well with designers and other team members
  • Embrace using tools and technology, including AI platforms, to improve speed and quality of work
  • Organized, dependable, and able to manage multiple assignments
  • Practical and solutions-oriented mindset in a fast-paced agency environment

CAREER PATH & DEVELOPMENT  

  • Opportunity to grow into greater ownership of campaign messaging and strategic content development. 
  • Continued development in writing craft, storytelling, content strategy, SEO, and AI-assisted workflows. 
  • Exposure to a wide range of industries, content types, and integrated marketing campaigns. 
  • Potential growth path toward a Senior (Marketing) Writer / Senior Copywriter 

WHAT WE OFFER  

  • A high-performance team committed to quality work and measurable results. 
  • Competitive compensation. 
  • A hybrid work schedule (Tues-Thurs in office and Mon, Fri remote work). 
  • Health insurance, disability, 401(k) with match, and profit sharing.  
  • Paid time off (holidays, vacation, sick, and personal time). 

In order to be considered for a position, email your resume to: [email protected]