Alaine Bollinger is a highly accomplished marketing professional known for her expertise in driving brand growth and delivering exceptional results. She holds a degree in marketing from the prestigious University of Michigan and has built a successful career through her strategic leadership.
Alaine began her career on the client side in Biomedical Marketing before shifting to agency life where she thrived as a Partner and Senior Vice President at BD&H, a prominent marketing agency, holding various key roles for over two decades. Her extensive experience leading account services, strategy, project management, media, and public relations allowed her to work with diverse B2B and B2C clients across different industries, including manufacturing, consumer goods, food, beverage, and pharmaceuticals. She excelled in developing comprehensive marketing strategies that propelled businesses forward.
Driving impactful results for clients starts with listening. Listening to them, their stakeholders, their competitors, and the market. There is an authenticity in the messaging, and the story, when you work harder to listen than to sell.
Alaine's exceptional skills in both envisioning a strategic approach and driving execution made her a sought-after partner for global and national clients for public, privately held, and private equity owned companies. Her ability to understand their unique needs and deliver innovative marketing solutions set her apart. Alaine's collaborative nature and dedication to results fostered strong relationships, enabling her clients to achieve significant growth and success. We’re thrilled to offer her years of experience and focus on customer success to our Crafted clients.
Beyond her professional achievements, Alaine actively engages in philanthropic endeavors. She serves on the national Board of Directors of the Seal Family Foundation, an esteemed organization based in Coronado, California and chairs the regional SFF Charlotte Committee as well. Alaine has demonstrated her commitment to making a positive impact by providing significant pro bono work, offering her strategic expertise, and marketing support to various philanthropic organizations. For over a decade, she held the prestigious role of Greater Charlotte Heart Ball Chair, where she spearheaded efforts to raise funds and awareness for heart health initiatives.