As a managing director at Crafted, Chad Lasure is at the helm of establishing new business relationships. He brings a strategic and proactive growth mindset to build strong bonds with clients. His leadership style is characterized by his commitment to honesty and transparency and, leveraging his 20+ years of marketing experience, Chad confidently advises clients on the best approaches and strategies for business growth and optimal market presence.
Chad graduated from Indiana State University with a bachelor’s degree in management information systems (MIS), along with a minor in accounting in 1998, followed by an MBA in 2002 while working at a full-service agency in Indiana. During his career, he gained valuable customer-side experience at SCANA and SPX, where he charted digital marketing strategies, launched global websites and managed programs that yielded quantifiable results and secured stakeholder interest.
I’m truly grateful for each day and the opportunity to work with esteemed colleagues and industry leaders to influence the success of their program initiatives and goals while also making an impact on their daily lives.
In 2013, Chad joined Crafted, where he successfully led the account services team and has continued to grow and further support as a Managing Director. He has a keen ability to align business goals and budgets with forecasting tangibles and measurable returns.
Chad grew up helping his grandparents on their farm in Indiana, where he learned the value of hard work and dedication, as well as the importance of family and community-based values. On weekends, he and his wife can be found at a racetrack supporting their kids’ passion and pursuit of racing.