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The primary objective of this engagement was to increase the number of qualified leads digital marketing was contributing to the sales pipeline resulting in incremental revenue for the organization. The company had previously focused on a reseller model, with reseller sales comprising around 70% of business. The program aimed to move the company back to earning net new business through direct sales, primarily focused on banks and financial institutions.
Reestablishing the web as a channel for lead generation
Crafted is hiring a Senior Account Manager. Join our team!Read More