Crafted Merges with B2B Demand Generation Agency Overground

Crafted has merged with B2B Demand Generation agency, Overground to form the new Crafted agency. Crafted will be headquartered in the heart of Charlotte's historic Dilworth community adjacent to the center city.

With Crafted's expanded capabilities and new offerings, clients gain the insights and leadership of a trusted partner to realize their true potential. From brand strategy to demand generation and sales enablement, Crafted will focus on transforming B2B manufacturing as we've known it.

Managing partners, Eric Dudley and Rob Hawse will lead the combined agency. With their 45 years of combined agency experience, Dudley and Hawse have a mission of unleashing greatness for their clients to realize their true potential.

“We are thrilled to bring together two great organizations with a new vision and aligned culture. Clients want greater leadership and value from their partners and this development, like others at Crafted, is designed to tailor our company around their needs," Dudley said. "I couldn’t be more honored to lead this new organization and its exceptional people,” Hawse said.

Crafted will be fully integrated in September 2019.

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