A Marketing agency for original equipment manufacturers
Challenge: There’s a time and place for still images. Well-crafted photos can be powerful, persuasive and thought-provoking, but their utility is limited when you need to showcase movement, agility and productivity in motion.
Okuma, a global leader in CNC machine tool technology, needed a dynamic and creative way to showcase the unparalleled functionality and performance that can come when automation enhances the manufacturing process. Not only did the machines need to display autonomous action — but they also had to convey how automation drives businesses forward, minimizes labor costs and boosts productivity, efficiency and the bottom line.
Approach: To bring the brand to life, we advised a departure from a traditional web page and developed an elevated, functional, attention-grabbing approach for an enhanced and dynamic digital experience.
Okuma’s new parallax web page added visual interest for higher impact and reader engagement while staying true to its positioning within established brand standards and guidelines. Now, as readers scroll, they read about the advanced machining capabilities — and see them working, too. Think twisting robotic arms machining parts, or robot loaders moving workpieces from machine to machine with ease and efficiency, 24/7.
Results: The results are in, and they’re impressive. The new web page is now one of Okuma’s most visited, capturing (and retaining) users’ interest and attention with fresh, informative visual components and gripping copy.