Unleash Greatness

Leadership Team

Our Strong Sense of Direction Starts at the Top

Rob Hawse

Founder and Partner

Rob Hawse, partner at Crafted, a marketing agency for B2B manufacturers. Hawse founded the company 25 years ago, originally branded as Hawse Design, the name was changed to Crafted in 2013 to better reflect the company’s vision and expertise in manufacturing.

Crafted works in partnership with B2B manufacturers to design and implement marketing and branding strategies that will draw industry recognition, drive customer engagement, and increase revenue opportunities. There are many companies that have helped to shape Rob’s manufacturing expertise; Okuma, Teknor Apex, National Gypsum, and Dynacast International are some of the foundational companies. Though manufacturing has always been at the root of Rob’s experience, opportunities with brands such as NBA, Hard Rock Café, Nickelodeon, Houston Rockets, and Bojangles, earlier in his career, have fueled his imagination and innovative thinking.

A product of the prestigious School of Visual Arts in New York City, design thinking (empathy, creativity, and rationality) play an instrumental role in his strategic thought process and can be found at the foundation of how he inspires manufacturers to embrace their differentiation to achieve business results. At his core, he believes that a manufacturers brand should match the level of its innovation and engineering.

Rob has served on various boards and committees and has conceived and implemented several successful community fundraisers, including GUTS, an annual pumpkin carving competition that raises money for local charities: http://gutscharlotte.com/.

Rob lives in Charlotte, NC with his wife and three kids. He enjoys fly fishing, golf, sharing his time between the beach and the mountains, and is always on a lookout for a great craft beer.

Eric Dudley

Founder and Partner

Eric has been instrumental in leading the company’s transformation from a premier digital marketing agency to a demand generation and sales enablement company for global B2B companies.

Passionate about customer experience, Eric believes that when B2B organizations can close the loop of the buyer journey and align marketing and sales they will be rewarded by their customers and achieve their growth goals. With over 20 years of business, marketing and consulting experience, Eric has helped Fortune 1000 business leaders in financial services, manufacturing and technology industries achieve and exceed their growth goals.

A graduate from the University of Delaware, Eric was named to the 40 Under 40 list of young leaders of accomplishment in recognition of his business achievements and commitment to serving in the community. Eric has served on a myriad of non-profit boards including the Charlotte Interactive Marketing Association that he co-founded, along with the Charlotte Chamber, City of Charlotte Economic Development Committee, Entrepreneurs’ Organization, and several local non-profit Christian ministries.

Chad Lasure

Managing Director

Chad, Managing Director at Crafted, leads our Account Services team and overall client fulfillment. Chad is known for pushing his team to new heights and encouraging them to unleash greatness.

With over 20 years of digital marketing experience, Chad’s experience spans across consumer products and services, B2B, and non-profit organizations. As part of his journey, Chad has worked at a full-service marketing agency where he was instrumental in establishing website offerings to clients, which included the launch of over 100 sites. His expansive range of experience has included navigating two Fortune 500 corporations in the Carolinas, SCANA and SPX, where he charted digital strategy, managed programs that yielded quantifiable results and simultaneously grounded stakeholder rapport.

Originally from Indiana, Chad grew up helping his grandparents on their farm. Chad has settled in Fort Mill, South Carolina, and enjoys spending quality time with his wife JoEllen and their family – Juliet, Charlie and Calhoun. On the weekends, you can find him at Lowe’s working on home repair projects or playing in the backyard with his kids.

Crafted is hiring a Sr. Digital Marketing Manager. Join our team!

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