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Viewpointe’s unique private cloud managed services protect and govern sensitive information for large regulated organizations. As a result, Viewpointe’s sales cycle involves selling to multiple organizational role and strategic initiative planning. This creates marketing attribution and tracking challenges for their marketing and sales teams. Without visibility and connection to the multiple personas and the buyer stages they play in, marketing lacked the reach needed to generate high-quality leads.
Crafted is hiring a Digital Marketing Strategist. Join our team!Read More