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Setting an Example for Your Brands

ClientForm Technologies

The Challenge

Form Technologies is a new parent company for Dynacast, Signicast and OptiMIM. With a condensed timeline, they approached Crafted to design and develop a website for their existing and potential investors. They needed a highly functional and adaptable site for their growing family of brands. A few key needs included a way to communicate the rich story of their history, a unified brand that would carry through to their subsidiaries and highlight the differences between the businesses, and a site that integrated with their CRM and Marketing Automation Platform to better facilitate lead generation.

Screenshot of Form Technologies new website with headline, Precision where it matters most.
Four page screenshots to display the redesigned Form Technologies website.
A Form Technologies' machine creating sparks cutting through a metal block.
Screenshots of Dynacast, Signicast and Optimum pages of the Form Technologies website.

The Result

The solution is a custom designed site with design flexibility built-in for the variety of content both present and future. Through a collaborative prototyping process, our team provided a roadmap for success. Identifying content needs, site structure and user experience, as well as understanding needed integrations, we established a strong foundation for both design and development. The site showcases the wealth of assets from their subsidiaries along with a variety of statistics, numbers and information. The result is a design that is clear and easy to consume.

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