Challenge: Dynacast International, a global pioneer in manufacturing high-precision metal components, needed to refresh their brand to reach new customers and maintain connections with existing consumers.
When they asked Crafted to step in, we assessed their marketing efforts and determined that their brand didn’t effectively reflect their unique expertise and capabilities. Messaging lacked cohesion and consistency; their website was difficult to navigate and didn’t optimize search engine functionality.
Approach: Over a 12-month engagement, Crafted collaborated with Dynacast to overhaul and standardize their global brand marketing strategy.
Results: With an initial focus on creating a true-to-self brand foundation, Crafted was able to align the look, feel and messaging of the company in an authentic way. The new Dynacast brand positioned the company as an innovative global leader, sent a consistent message across international markets, and highlighted their competitive advantages and unique capabilities.
In the first year after rebranding, Dynacast saw significant gains:
“The Crafted Workshop helped to uncover our truths and celebrate our differentiation. We are well-positioned with our new brand and website and look forward to leveraging our new look into continued success. We are thrilled with the outcome.”
– Nina Snelling, Vice President of Marketing, Dynacast International