Often we are tasked with creating iconography systems as part of a brand, a website or campaign. Icons can communicate more than a word or phrase. And when digital real estate or time is essential, a small icon can be an important element in driving action, communicating an idea or connecting an individual to the content they need.
When we are designing user experiences, icons become invaluable tools for navigation, especially on mobile devices. They provide orientation, direction and structure within the content.
Iconography is an important brand element. It adds character and expands the visual vocabulary of a brand. We design icons with consistency, color and simplicity in mind. These elements can then be used across all channels of communication, from presentations to websites to environmental design systems.
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